In today’s web-driven visual world, video marketing is everything. Videos are a powerful medium. A well put together video knows no bounds; a video’s reach is limitless, and its message never wavers.
When you consider how popular video editing is in this day and age (everyone’s an editor…), it only makes sense to cover the best video editing tools.
Today, we’ll take a look at the tools that can help you easily create videos to use towards your online marketing. These tools will take your videos from zero… to hero. Watch out!
Popcorn Maker
Popcorn Web Maker is a nifty tool made by Mozilla. This web-based app allows you to put your creative touch on existing videos already hosted on the web.For instance, simply drag / drop a YouTube video link in the Popcorn Maker and begin effortlessly remixing it. You have a editing tool, completely real-time, from within your browser.With Popcorn Maker, you can also create:
- Animated images (GIFs) with sound
- Dynamic videos with no shortage of links
- Video profiles
For something that’s purely web-based, Popcorn Maker packs a serious punch.
Another particularly handy and effective web-based application is the Screencast-O-Matic.
The Screencast-O-Matic is a free tool that records what’s on your screen. Yep, it’s a screen recorder, and it’s beyond simple to use.
With just a few short clicks, you can use this screen/webcam recorder to capture and share anything you want other people to see.
It’s extremely versatile; you can run it in your browser or download it for future occasions.
Drag / position the screen recorder where you want it, and record away!
When you’re done, you can preview what you just captured. If you like what you see, the Screencast-O-Matic allows you to publish and share your captured video either directly to YouTube or you can of course save the file to your computer in multiple formats.
It’s a great tool to have since you never know when you’ll need to share something with someone. (It’s great for tutorials!)
And Google knows a thing or two about video. After all, they own a little site called YouTube, maybe you’ve heard of it? Everyone’s favorite company is also responsible for a lesser known but very cool little web-based program called Google Docs Story Builder.
With this baby, you can make a professional looking video and share stories in video form that resembles a Google Doc— Google’s signature web-based word processor tool. You simply type the text, and Google will take care of the rest; your text creates characters and Google adds life to the video by featuring professional music and storytelling effects to tell a modern day captivating story.
This is a terrific way to share your success story and/or introduce watermarks. With a good strategy, the Google Docs Story Builder tool does wonders.
Speaking of good marketing strategies… if you want to captivate, engage, and explainyour product, site, or venture to an audience really, really well— PowToon will help with that. … At least, according to the company’s mantra.
PowToon brings a certain “Awesomeness” to the videos that you make. It’s a tool perfect for presentations. One might typically use a free tool like this for Product demos, social clips, tutorial videos, or any miscellaneous video that might appear on your very own website or blog.
The VLC media player powered by VideoLAN Organization is without doubt the most known tool we’re covering in this article series. Almost everybody already uses this multimedia player on a daily basis to watch videos of all formats: MPEG, DivX, MKV, streaming, and so on…
However, fewer people are aware of all its features. For example, did you know that you could use this web freebie as a video cutting tool In Only 4 Simple Steps? If you want to explore all the possibilities of this device, here’s a useful VLC Guide Made By The Guiding Tech Team.
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